Bodegas- Sublime and Ridiculous

As usual this year I visited some bodegas while holidaying in Spain.
The usual friendly welcome in Mauro and Sastre two of my favourite producers.
For the first time I visited RODA and PUJANZA where the welcomes could not have been warmer.
Verema contributor Gonzalo Lainez showed us around RODA and took a lot of time to give us a very thorough understanding of the winery.
Carlos San Pedro the winemaker at PUJANZA was incredibly generous with his time and was the perfect host (a night on the town with Carlos would be great fun !!!)

But my treatment at ARZUAGA was bizzare. I have been buying wine at this winery for over a decade. I find the crianza quite 'farmyardy' and as a result a little different. Every year I stop off and buy 3 bottles of their wine. This year I decided to trade up and instead of spending 36€ I decided I'd try a crianza/Reserva and Reserva Especial in other words more than double my usual spend.

"Sorry no you can't, a minimum of three bottles of each wine"
Despite protesting about airline restrictions there was no relenting. They stuck to their guns
and I walked out empty handed.
I'm still trying to understand how that made any sense economically or Public Relations wise.
Wouldn't it be just as easy to put 3 different wines in a box as three of the same ?
I mean the wines were right there behind the counter !

So they loose a wine-loving customer and I end my vertical of their wines.
Pretty poor service I think.
I picked up a business card on my way out it was for the head of "Tourist" relations.
I'd rather be seen as a wine drinker than a tourist.