Re: But does the consumers really look for this?
Ver mensaje de joseHi Jose, I´m a regular wine drinker and I should like the cork more than the screw cap. Of course I do not mind to get the cork screw and the pull the cork out. It is part of a ritual I like. Now, imagine someone who is not a regular wine drinker, why should he care about a cork or a screw cap. The only thing he wants is to open the bottle as easy as possible. That’s how 80% of the consumers drink 80% of the wine. No complications, wine is just a drink. I never thought of La Ina or Fino Quinta as an inferior sherry when they introduced the screw cap.