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I thought it might also have sth to do with the yeasts used? In any case, Rueda is proving to be a tough competitor for NZ Sauvignons over here (esp because Rueda is cheaper!)
Regarding the fight for the market with NZ SB... arf... I the only pro they have is the price (cheaper from Rueda than NZ) I dare they’re making their own grave #-/ Verdejo and SB are really different (ok, both are white ;) and this difference can give them a good change in UK market, but the price... sooner or later a blockbuster can arrive and win you selling a cheaper one! I don’t know, but I’d try to fight in this segment, giving the difference of ’real’ verdejo than doing a make-up SB #-(
Yes, but Rueda doesn’t have even 10% of Nz’s marketing budget, and as we all know, that’s 10 times as important as quality as regards selling wine!