I do really enjoy reading and learning how was this stuff about wine years ago. I think it let's place the current days in a proper position.
On the other hand I think that currently the wine consumption you say is the same for spanish wine drinkers. Not for winegeeks (mmm... or maybe also), but for the big numbers I think it's the same. White spanish wines don't use to be neither drank, nor seen, as serious wine. Wine must be red :-/ or it's not wine. Rosé... what the hell is this? excepting that think called Lambrusco or the spanish one Peñascal. Sometimes people drink a bottle of Ribeiro, Albariño... maybe in a birthday or for Crhistmas...
We, winegeeks, are just a spot in the ocean.
And yep, the person who run Jose Maria is also part of Pago de Carraovejas.
Kind regards,
Jose